10th March, 2018 : Coca-Cola in Nepal has started an on ground activation for the upcoming FIFA World Cup 2018, called “Khelne Hoina Ta?” The name is a double entendre encouraging consumers to participate in the ongoing “Coke Khaam Russia Jaam” promotion campaign, as well as to pick up a game of street football.
2018 is the year of the FIFA World Cup, and youth in Nepal have started to talk about the upcoming games. Coca-Cola is coming to a market close to you, with the activation team moving past Kathmandu valley and going into 30 towns and more than 25 rural villages across Nepal. The participants of the pick-up football games, maneuvers, and fun-filled competitions will get special Coke logo indicated merchandises at the end of the game.
Keep an eye out for this branded van coming to your nearest market in the next 2 months. Coca-Cola which has been providing people with a chance to watch live FIFA World Cup in Russia, have announced to take 40 winners to Russia for live World Cup watching experience and around 12,600 people will be winners during the entire campaign period; where 200 people will win special FIFA merchandises on daily basis.
About Coca-Cola in Nepal
Coca-Cola in Nepal refreshes thousands of consumers throughout the country through its core product offerings of Coca-Cola, Sprite, Fanta and Kinley and impacts over 5000 people as a System.
Coca-Cola in Nepal works with UN HABITAT on the Support My School Initiative to provide basic amenities in schools, as well as the ‘Safe Water Project’, to improve access to drinking water across 14 communities in Nepal. Through the STAR Retailer training programs, Coca-Cola Nepal is also empowering women retailers, as part of The Coca-Cola Company’s global 5BY20 initiative.
The Company has recently partnered with Himalayan Climate Initiative and GIZ for a PET Recollection Social enterprise that encourages recycling of PET waste. Coca-Cola Nepal also observes World Water Day and is aiming to bring about a positive difference to the lives of communities across the country.